Founded in the early 1990s in Birmingham, Nachural Records was born from a bold vision to bring bhangra and fusion music to the mainstream and share the energy of the British Asian sound with audiences around the world. From modest beginnings, the label quickly became one of the UK’s most pioneering independent record companies, leading a cultural movement that reshaped global music.

With multiple Number One and Top Five hits worldwide, Nachural Records made history with the international success of “Mundian To Bach Ke”, the anthem that fused Punjabi rhythm with modern dance beats and introduced a fresh sound to global audiences. This release established the label as a creative force, inspiring a wave of innovation that connected East and West in a new way.

Over the years, Nachural Records has collaborated with major names in the industry, including Jay Z and Vybz Kartel, and supported groundbreaking artists such as Achanak and Tigerstyle. Their music has reached beyond the charts into mainstream entertainment, featuring in major Xbox and PlayStation games. Artists under the Nachural name have also performed at leading festivals alongside global icons such as Fatboy Slim, Tom Jones and Snow Patrol, proving the label’s ability to cross genres and cultures.

Rooted in Birmingham’s strong musical heritage, Nachural Records continues to grow while staying true to its original purpose to innovate, inspire and bring people together through rhythm, creativity and the shared language of music.