Nachural is a leading facilitator and connector through various channels including experiential marketing, sponsorship, film, event production and black-tie events in the Midlands. Nachural has over 10 years experience in creating the very best in business to business black-tie and red-carpet events by connecting, influencing and celebrating the best in British Business ambition across the UK.
The Nachural Group was set up over 30 years ago by entrepreneurs Ninder and Narinder Johal as a record label specialising in dance music.
A musician and manager of top bhangra band – Achanak – Ninder took the band from formation into one of the pioneers of the genre culminating in signing deals with giants Microsoft, performances at some of the top festivals including the Paleo festival with chart topping acts such as Prodigy, Tom Jones, Fat Boy Slim whilst selling albums all over the globe.
Based on this success, Ninder and Narinder the set up Nachural Records – a label specialising in Asian dance music (known to many as Bhangra).
The label spent 15 years recording. licensing and touring artists all over the world. The label finally achieved global success with ‘Munde To Backhe’ with placings all over the globe including 9 no 1’s (Italy, Greece, Austria and Switzerland amongst others), a No.2 in Germany, a No.5 in the UK charts and a no.7 in the US charts. The music was subsequently seen and heard in both Hollywood and Bollywood and various advertisements including for global brands such as Beckitt and Coleman and Sharwoods.
It became one of the biggest tracks in Japanese history and was sold and licensed to every territory with China being the exception.
The label then diversified in 2004 into brand promotion, events, film and video production. Since the events division was set up in 2004 initially offering audio visual services, the division has now developed into marketing its own sub-brands, namely, the Nachural Summer Ball and Awards which takes place in Wolverhampton (now in its fifth iteration), The Signature Awards (Birmingham, London and Manchester- in its sixth iteration) and the Nachural Entrepreneurship Awards which takes place in Leicester (now in its 4th iteration).
It now works with some of the largest global and national brands in accessing, tapping and reaching some of the most difficult market segments in business.
Led by entrepreneurs Ninder Johal, Narinder Johal and Malcolm Wright , the Nachural roster of brands are now being recognised for attracting the who’s and whos and the UK’s most significant influencers and a commentary on the current issues with both the national and global economies.
Ninder Johal sits on a number of boards including the Black Country LEP, The West Midlands Combined Authority, Governor of Wolverhampton University, Accord Housing, was recently Vice Chair of Sandwell College, and a board member of the West Midlands Growth Company which is charged with promoting economic generation including working with the Midlands Engine.
Ninder is also past president of the Black Country Chamber of Commerce and current Board member of the Black Country LEP, Ninder continues to play a role in the regions business landscape and represent the LEP on the West
Midlands Combined Authority and NED on the West Midlands 5G Board which is charged with encouraging the development of 5G in the West Midlands.
He is also a trustee at the Albion Foundation which is part of West Bromwich Albion FC and is also a board member of housing association – The Accord group. He also continues to perform as a tabla player for his band – Achanak.
Co – founder of the Nachural Music group of companies and Signature Awards, Narinder has a first class in Business management and a Masters degree in Marketing having had years of experience in management within the retail sector leading to co-founding the Nachural Music company in the 90’s.
Nachural has been built on strong foundations. We welcome Malcolm to the team, he is a tour de force, with enthusiasm and spirit for this industry. He takes pride in developing solid client relations and in leading a positive capable team to an experiential and aesthetically perfect end goal.
Malcolm handpicks his team of experts and ensures they have the necessary qualifications, skills, experience and attitude to bring your function to fruition.
Malcolm’s is highly regarded in the hospitality industry and his experience is built from managing hotels, wedding venues, award nights and holding high net worth business events. Nothing is too much trouble for Malcolm and the team, his approach to running our events means nothing is left to chance.
4th Feb 2021
26th Jun 2020
20th Nov 2020
25th Sep 2020